Everyone seems to have an opinion on color, some even a strong liking or disliking of particular colors. Have you ever wondered why?

According to psychologists, people react instinctively to colors and typically have a subconscious response to them. Colors can affect your mood, your desires and reactions; use of color aids in communication. As a designer, color can be leveraged in branding, advertising and marketing. Building an image with color is a cornerstone of good design.


Colors affect the way the viewer views your art. Each color has a set of emotions associated with it. Some are positive emotions like love and passion, while others are negative emotions like greed or hatred. Learning about these emotions and the meanings behind each color will let you more accurately convey the message or the feeling that you want.