Raster vs. Vector Graphics

Raster vs. Vector Graphics: What’s the Difference and When Should You Use Each? If you’ve ever been asked to send a “vector file” of your logo and thought, Wait… what does that mean?—you’re not alone. Understanding the difference between raster and vector graphics is...

Color Psychology 101

Everyone seems to have an opinion on color, some even a strong liking or disliking of particular colors. Have you ever wondered why? According to psychologists, people react instinctively to colors and typically have a subconscious response to them. Colors can affect...

Font Basics

I can’t stress the importance of typography in design enough. Though, sadly it is often overlooked or misused. With a basic understanding, everyone can improve on simple typesetting. Documents with polish and a touch of style will enhance your image and...

What You Need to Know About Graphic File Types

When working with a graphic designer, you may start noticing all sorts of new file types. Some are already familiar to you: PDF, JPG, and PNG. But others, not so much. You receive them attached to an email. There’s no preview of the file in your email software. So you...