Art & Design Blog
Importance of Quality Photography in Advertising
If a photo speaks a thousand words, what are the photos in your ads saying? Whether you sell a product or service, your main photo or "hero" image is going to garner most of the viewer's attention. Studies show it's the very first thing that gets noticed. Here are...
Color Psychology 101
Everyone seems to have an opinion on color, some even a strong liking or disliking of particular colors. Have you ever wondered why? According to psychologists, people react instinctively to colors and typically have a subconscious response to them. Colors can affect...
Font Basics
I can't stress the importance of typography in design enough. Though, sadly it is often overlooked or misused. With a basic understanding, everyone can improve on simple typesetting. Documents with polish and a touch of style will enhance your image and...
What You Need to Know About Graphic File Types
When working with a graphic designer, you may start noticing all sorts of new file types. Some are already familiar to you: PDF, JPG, and PNG. But others, not so much. You receive them attached to an email. There’s no preview of the file in your email software. So you...