by Shari | Jul 3, 2025 | social media
If you’re not using video in your social media strategy, you’re missing one of the most powerful tools to boost engagement, grow your audience, and turn followers into customers. Here’s why video matters—and how I can help you make the most of it. Video... by Shari | Jul 3, 2025 | Graphic Design
Raster vs. Vector Graphics: What’s the Difference and When Should You Use Each? If you’ve ever been asked to send a “vector file” of your logo and thought, Wait… what does that mean?—you’re not alone. Understanding the difference between raster and vector graphics is... by Shari | Oct 13, 2022 | photography
If a photo speaks a thousand words, what are the photos in your ads saying? Whether you sell a product or service, your main photo or “hero” image is going to garner most of the viewer’s attention. Studies show it’s the very first thing that... by Shari | Aug 31, 2022 | Graphic Design
Everyone seems to have an opinion on color, some even a strong liking or disliking of particular colors. Have you ever wondered why? According to psychologists, people react instinctively to colors and typically have a subconscious response to them. Colors can affect... by Shari | Aug 15, 2022 | Graphic Design, Typography
I can’t stress the importance of typography in design enough. Though, sadly it is often overlooked or misused. With a basic understanding, everyone can improve on simple typesetting. Documents with polish and a touch of style will enhance your image and...