by Shari | Oct 13, 2022 | photography
If a photo speaks a thousand words, what are the photos in your ads saying? Whether you sell a product or service, your main photo or “hero” image is going to garner most of the viewer’s attention. Studies show it’s the very first thing that... by Shari | Aug 31, 2022 | Graphic Design
Everyone seems to have an opinion on color, some even a strong liking or disliking of particular colors. Have you ever wondered why? According to psychologists, people react instinctively to colors and typically have a subconscious response to them. Colors can affect... by Shari | Aug 15, 2022 | Graphic Design, Typography
I can’t stress the importance of typography in design enough. Though, sadly it is often overlooked or misused. With a basic understanding, everyone can improve on simple typesetting. Documents with polish and a touch of style will enhance your image and... by Shari | Jul 28, 2022 | Graphic Design
When working with a graphic designer, you may start noticing all sorts of new file types. Some are already familiar to you: PDF, JPG, and PNG. But others, not so much. You receive them attached to an email. There’s no preview of the file in your email software. So you...